FEATURED PROJECTS
01 The Avenue Promo
The Avenue is a barber shop in Lancaster, PA that recently opened in July of 2023. I was asked by the owner, John Rivera (aka Johnny Blackbeard) to ideate and execute a promotional video as well as other digital assets to help jump start his brand. This video was positioned as the center piece of the campaign to set the tone and lay the foundation for all future marketing initiatives and brand communication.
Credits: Producer, Director, DP, Editor.
02 Roof Maxx: Sierra Loma Mini Documentary
Roof Maxx is a roofing technology company that has been a trailblazer in the roof rejuvenation space. I traveled out to Reno, NV to document the story of their largest B2B job to date for a community called Sierra Loma.
Their HOA's board is responsible for managing the community's reserve funds to ensure they properly delegate dollars towards repairs, replacements, and other maintenance efforts in respect to landscaping, roadways, home exteriors, and of course, the roofs. With the growing cost of roof replacements over the years, Sierra Loma started looking into more cost effective solutions to keep their roofs in good condition.
This video tells the story of how Roof Maxx was able to come in and treat their entire community at a fraction of the cost compared to the assessment they had done to replace their roofs.
Credits: Co-Producer, DP, Editor.
03
Drone Hoops
This is an experimental piece that I decided to work on as a personal project in order to become more familiar with the AI generative fill tool in Adobe Photoshop.
After playing around a bit and witnessing its capabilities, I wanted to find ways to take these new worlds I generated and combine them with video to add an extra touch of creativity and style to make it my own.
This video is a short edit of some drone footage I took while playing basketball that I composited within a series of AI generated images. I then keyed in some additional 3D elements to make it feel more immersive.
04
Bike Life
This is a short project I was brought on to make for a local dirt bike rider.
I was entrusted to ideate and execute a captivating hype video that captured both his riding style and personal style for the purpose of increasing his reputability in the local motor sports scene.
My goal for this project was to put an emphasis on creating an engaging, vibrant, and consistent color palette that matched a highly energetic and fast paced style of editing and composition.
Sound design was also a main focus for this project to create a more stimulating viewing experience.
SHORT FORM CONTENT
These are some samples of short form social media content I've produced during my time at Roof Maxx. Each video targets a different audience segment: dealer development, homeowner, and B2B.
Roof Maxx Dealer Profile
Inspector Q Testimonial
Roof Maxx in Partnership With Roof Management
MUSIC VIDEO
"LLC" by S$O HB
2020 Reel
2019 Reel