FEATURED PROJECTS
01 The Avenue Promo
The Avenue is a barber shop in Lancaster, PA that opened in July of 2023. I was asked by the owner, John Rivera (aka Johnny Blackbeard) to ideate and execute a promotional video along with other digital assets to help jump start his brand. This video was positioned as the center piece of the campaign to set the tone and lay the foundation for all future marketing initiatives and brand communication.
Credits: Producer, Director, DP, Editor.
02 Shoe Game
Shoe Game is a series I piloted that takes a detailed look into the evolution, cultural significance, and inner workings of the signature sneaker industry across the NBA and WNBA. The series is equal parts a trip down memory lane, a dissection of the most impactful sneaker designs throughout history, and a market analysis of what makes a signature athlete’s shoe successful in today’s landscape. The strong story telling, narrated by ESPN's Skubie Mageza, is backed up by a powerhouse line-up of supporting voices: Jordan Rogers (former Brand Director for Nike Basketball), Aaron Dodson (Senior Writer for sports & culture at Andscape), Taja Keasal (digital creator & sneaker enthusiast), and Julia Lebosse (journalist & Founder of Sneakers By Women). Taking full production ownership of this project from start to finish allowed me to shape the direction of a series’ written and visual identity in ways that I am particularly proud of.
Credits: Producer, Director, DP, Writer, Editor, Motion Designer/Animator.
03 THE KICK OFF
The Kick Off is one of ESPN's digital live shows that airs weekly on YouTube during college football season. I was asked to lead direction and editing for the show's intro for the 2024-25 season. I wanted to create something that was punchy, high energy, and leaned into all that college football has to offer from the amazing plays to the unmatched atmosphere. Sound design played a huge role in executing the vision for this project. The drum track, game calls, and sound effects all work together as a great hook for viewers who tune into the show.
Credits: Director, Editor.
04 RIVALRIES
Rivalries is an ESPN YouTube Original series that I worked on during the 2024-25 college football season. Hosted by Spencer Hall, this series explored classic rivalries throughout college football from their origin stories, best moments, and best plays throughout history. The two episodes I worked on focused on Pitt vs West Virginia’s Backyard Brawl and Ole Miss vs Mississippi State’s Egg Bowl. The tone of the episodes were light hearted and aimed to serve an audience of the most dedicated fans that appreciate tradition. In addition to producing and editing these two episodes, I also designed the chapter markers and thumbnails.
Credits: Co-Producer, Co-Designer, Editor.
05 Roof Maxx: Sierra Loma Mini Documentary
Roof Maxx is a roofing technology company that has been a trailblazer in the roof rejuvenation space. I traveled out to Reno, NV to document the story of their largest B2B job to date for a community called Sierra Loma.
Their HOA's board is responsible for managing the community's reserve funds to ensure they properly delegate dollars towards repairs, replacements, and other maintenance efforts in respect to landscaping, roadways, home exteriors, and of course, the roofs. With the growing cost of roof replacements over the years, Sierra Loma started looking into more cost effective solutions to keep their roofs in good condition.
This video tells the story of how Roof Maxx was able to come in and treat their entire community at a fraction of the cost compared to the assessment they had done to replace their roofs.
Credits: Co-Producer, DP, Editor.
06
Drone Hoops
This is an experimental piece that I decided to work on as a personal project in order to become more familiar with the AI generative fill tool in Adobe Photoshop.
After playing around a bit and witnessing its capabilities, I wanted to find ways to take these new worlds I generated and combine them with video to add an extra touch of creativity and style to make it my own.
This video is a short edit of some drone footage I took while playing basketball that I composited within a series of AI generated images. I then keyed in some additional 3D elements to make it feel more immersive.
07
Bike Life
This is a short project I was brought on to make for a local dirt bike rider.
I was entrusted to ideate and execute a captivating hype video that captured both his riding style and personal style for the purpose of increasing his reputability in the local motor sports scene.
My goal for this project was to put an emphasis on creating an engaging, vibrant, and consistent color palette that matched a highly energetic and fast paced style of editing and composition.
Sound design was also a main focus for this project to create a more stimulating viewing experience.
SHORT FORM CONTENT
Roof Maxx Dealer Profile
Inspector Q Testimonial
Roof Maxx in Partnership With Roof Management
MUSIC VIDEO
2020 Reel
2019 Reel